To establish the perfect basis to define and create a new insurance company in Switzerland. Among other things, the idea was to define the company’s mission and vision in such a way that they would clearly make it standout and reflected an important added value. Furthermore, certain working parameters needed to be established go guarantee that all proposals and services were ideal.
As insurance policies must be privately acquired in Switzerland, there is great competition and differentiation is difficult because they all basically offer the same content. Furthermore, given the conservative nature of its people, it can be difficult to offer new products or services, which also implies greater risks when trying to open new companies.
SOLUTIONS TO THE PROBLEMS DETECTED
- In order to reach the goals set, work was done directly with the general manager, using specific humanology strategies and tools to reach a unique professional vision and mission with a unique identity, based on a deep understanding of the services to be rendered by the company.
- Possible clients were also segmented according to their specifics. Each segment was then assigned specific commercial tools that would make those clients perceive their proposals as something special for them, which clearly adds value to all proposals.
- Finally, specific tools were created to help select the right staff for the company and then assign them the perfect position, based on their profiles and type of motivation. This guaranteed greater commitment and a stronger sense of belonging, both of which have an obvious positive impact upon overall performance.
- Less than a year later, the company is growing fast in a constant, solid and very satisfactory way.